Update: Penguin has confirmed to us that the worldwide rights do not include North America or Asia. We’ve reached out to the publisher to clarify, given that the way it’s touting the news omits this key detail. Peashooting plants are plants that can fire peas at zombies and/or have the outward physical appearance of a Peashooter. Zombies acquisition (by Puffin) includes “world rights” excluding North America and Asia. Penguin’s Children Group, which includes brands like Puffin, Ladybird, and BBC Children’s Books, has previously done deals with other digital titles including Angry Birds, Moshi Monsters, and Skylanders, for both game and interactive tie-ins.Īccording to this report of Penguin’s done deals ahead the London Book Fair, the Plants vs. Zombies and Bejeweled. And sure enough, in January, PopCap announced that Bejeweled would cross over into the real world, as physical games sold through an agreement with Hasbro.

PopCap noted then that the first games it would focus on licensing were Plants vs. Play the hit action-strategy adventure where you meet, greet, and defeat legions of hilarious zombies from the dawn of time, to the end of days.

Last summer’s announcement of game-related merchandise from PopCap was the first brand licensing partnerships to emerge in the company’s 12-year history, it said at the time.

Plants vs zombies original